Bayelsa Medical University has concluded a two day intensive training for its Protocol and Public Relations officers, organised by St. Lambert School of Protocol and Diplomacy in collaboration with St. Lambert Consult in Port Harcourt over the weekend.
The capacity building programme, themed "The Impact and Power of Protocol and Public Relations in the Organisation," focused on equipping participants with modern skills needed to manage institutional communication and official engagements effectively.
Participants were taken through key areas including the principles and practices of protocol and public relations, advanced protocol management, and the strategic use of PR in strengthening university media relations, with the programme also featuring self assessment sessions aimed at evaluating participants' professional competencies.
The sessions combined theoretical knowledge with practical simulations, case studies, and interactive engagements, providing hands on experience tailored to participants' roles.
Julius Lambert Nyananyo, protocol consultant and public relations expert who facilitated the training, emphasised the critical role of protocol and PR in organisational success.
"Protocol and public relations are the silent engines of institutional success. When properly managed, they build credibility, strengthen relationships, and position organisations for sustainable growth," Nyananyo stated.
Marie Teibowei and Lucky Imbasi, representatives of BMU, described the initiative as both timely and essential, noting that it had broadened the knowledge base of the institution's officers and enhanced their ability to represent the university effectively.
Participants lauded the training, with attendees stating that the programme had reshaped their understanding of protocol and public relations beyond routine procedures to include strategy, perception, and impact.
The training comes amid growing recognition of the importance of protocol and public relations in modern institutions, with experts who facilitated the sessions noting that as organisations operate in increasingly transparent and competitive environments, the ability to manage communication, perception, and stakeholder relationships has become critical.
The organisers reaffirmed their commitment to developing a new generation of skilled protocol and public relations professionals capable of driving excellence across institutions in Nigeria and beyond.
